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Tanja Bloch is an accomplished marketing professional with extensive experience in Kids and Family Marketing, particularly within the fast-food sector. Currently serving as Senior Vice President at Creata since October 2014, Tanja manages the German office and leads key teams for McDonald's, overseeing the development of promotional concepts and digital initiatives. Previous roles include Senior Account Director and Account Director at Creata, as well as freelance strategy and account management, demonstrating a consistent focus on children's marketing strategies. Tanja’s early career featured significant contributions at DDB and Heye & Partner, where responsibilities included national promotions and family marketing for McDonald's Germany.