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Blair Vermette is an accomplished creative professional with extensive experience in directing, producing, and editing across various media platforms. As the Founder of RABBITHOLE since September 2021, Blair leads a creative studio that merges storytelling and AI to produce engaging content. In addition to currently serving as a Commercial Director at Noble Content and as a Director/Producer/Editor at Cream Productions, Blair's past roles include working as a Director/Story Producer for Amazon Studios' "All Or Nothing: Toronto Maple Leafs" and serving as Creative Director/Founder at Crucial Pictures. Blair's earlier positions include roles at CBC Television, MTV/Much Music, Entertainment Tonight Canada, and Toronto 1. Blair holds a Diploma in Broadcasting and Film Studies from Algonquin College of Applied Arts and Technology.