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Panagiota Efthimiadou, a Senior Digital Marketing Manager at Crealytics, has a wealth of experience in performance marketing specializing in PPC for B2C SEM. With a background in sales, marketing, and social media, Panagiota has proven success in restructuring Google Ads and Microsoft Ads accounts, leading to significant improvements in conversion rates, return on ad spend, and cost of sale. Accomplishments include exceeding fundraising goals for a game launch project and increasing brand awareness in the gaming community. With a Master's degree in Communication and Media Studies, Panagiota's diverse skill set makes their a valuable asset in the digital marketing industry.