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Ioannis Koukoulis is a seasoned professional with extensive experience in digital marketing and analytics. Currently serving as Senior Director at Crealytics since May 2016, Ioannis has been pivotal in developing automation solutions and executing management strategies within the Innovation Hub. Previous roles include Strategy Lead for Analytical Insights, where strategic digital marketing potentials were identified, and Senior Digital Marketing Manager, overseeing PPC strategies for a major UK fashion retailer. Earlier positions encompassed various roles in digital marketing, business development, and market research across multiple organizations. Educational qualifications include a Bachelor's degree in Applied Informatics from the University of Macedonia and a Master's degree in Public Relations and Marketing with new Technologies from the Technological Educational Institute of Western Macedonia.