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Peter Hasselbalch is a seasoned business analyst with extensive experience in software asset management, currently serving as a Senior Business Analyst - Oracle at Crayon since September 2015. Specializing in strategic cost optimization, Peter develops and implements plans for clients to minimize software expenses while managing risks. Previous roles include Senior Business Analyst - Enterprise SAM, Manager - Consultant at EY Denmark, and Consulting Manager at KPMG, where Peter led compliance and software license reviews across EMEA. Peter holds multiple degrees from Copenhagen Business School and Det Danske Erhvervsakademi i Randers, contributing to a robust academic foundation in economics and management.