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Chris Matika is an accomplished finance professional with extensive experience at Crayola, where Chris has held various leadership roles since September 2012, including Director of Finance for Sales/Marketing & Planning, Director of Sales Finance, Leader of Category Management & Development, and Leader of Channel Development Solutions. Chris is responsible for driving profitable growth in marketing, product development, and sales, as well as managing strategic financial planning and reporting. Prior to this, Chris was involved in customer insights and category management at Crayola from May 2005 to June 2012. Chris began the career at Kraft Foods as a Deductions Specialist, following a role as Account Manager at INFONXX. Chris holds a Bachelor's degree in Business Administration from Alvernia University.