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Rob Brice is the founder of CRAVE, a company that focuses on being unapologetically free from and bringing flavorful and delicious food to customers. Rob is also the owner of THE CATTLE SHED FOOD CONSULTANCY LTD, a food consultancy that specializes in food NPD, technical, and project management for retail and food manufacturing. With a background in food and nutrition from London South Bank University, Rob has held various interim and development positions in major food companies such as Tesco, Co-op, and Marks and Spencer.