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Etienne Botha is an accomplished marketing and digital commerce professional with extensive experience in various leadership roles across reputable companies. Currently serving as the Global Commerce and Communications Director and Group Online Trading Director at Crafter's Companion since July 2023, Botha previously held the position of Digital Retail Director at Inspired Pet Nutrition, where strategic growth plans were implemented targeting £83m in FY25. Prior to this, Botha was the Head of Digital, Ecommerce & D2C at MKM Building Supplies and the Head of Digital at Nisa Retail, where responsibilities included defining ecommerce strategies and leading integrated digital marketing efforts. Other notable roles include Global Digital Channel Manager at Premier Farnell, SEO Manager at Ventrolla Ltd, and various positions at SAP and Hewlett Packard Enterprise. Botha is recognized for a passion for acquisition-driven marketing across multiple digital channels.