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Jennifer Peterson has over 15 years of professional experience. Jennifer began their career in 2000 as a Research Analyst 3 at the Washington State Department of Retirement Systems. In 2004, they joined Craft3 as an Executive Assistant to the Chief Executive Officer, and then moved up to Marketing Manager and VP, Digital Marketing Manager. In their VP role, they were responsible for generating digital traffic and engagement that translated to sales and brand promotion, optimizing website with SEO techniques, meaningful content and a superior customer experience, and developing tools and approaches for measuring and optimizing marketing performance. In their Marketing Manager role, they were responsible for developing, implementing and executing strategic marketing plans for Craft3's targeted lines of business to attract prospects and retain existing customers.

Jennifer Peterson completed a Bachelor's degree in Public Administration at The Evergreen State College from 2000-2002. Jennifer then obtained a Certificate in Digital Marketing from the University of Washington in 2021. Additionally, they have obtained four certifications from HubSpot Academy, including HubSpot Sales Software in April 2022, Digital Advertising and SEO in January 2022, and HubSpot Marketing Software in December 2020.