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Gemma Crowe began their work experience in 2005 at Asda, where they held various buying roles and later became the Toiletries Marketing Manager. Gemma then worked as the Senior Category Planning Manager for Non-Edible Grocery and Senior Category Execution Manager for Frozen and Meal Solutions. From 2020 to 2021, they served as the Senior Manager Category Execution for Household, Laundry & Pet at Asda. In 2021, they joined CPM UK as the Client Service Director.

Gemma Crowe attended Leeds Metropolitan University from 2001 to 2005. Gemma pursued a Bachelor of Arts (hons) degree in Business Studies during this time. Their field of study focused on Business Studies.