Stacy understands the strategic thinking and creative ideas needed to capture the undivided attention of key stakeholders for the brand including consumers, influencers and media. Throughout her career, Stacy has worked with high-profile clients in such industries as food & nutrition, pet, toys & juvenile products, and travel & tourism. She has nearly two decades of experience reaching women and managing campaigns for some of mom’s most beloved food brands like Betty Crocker, Oreo, In The Raw, Peeps, Campbell’s, Ritz, Pillsbury, Little Bites, Mott’s, Cheerios, Yoplait and Green Giant.
Stacy has led massive national and local media events and worked with celebrity spokespeople as well as managed strategic alliances with well-known entertainment properties and philanthropic groups. She has launched countless new products and has executed award-winning consumer engagement and promotions programs. Stacy understands the importance of having a mixed marketing mindset. She ensures clients understand the value, opportunities and application of influencer strategy within the overall integrated communications model.
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