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Tim Sherwood is a seasoned professional with extensive experience in digital performance management and marketing. Currently serving as a Performance Manager at Cox Automotive Inc. since September 2024, Tim previously held the position of District Digital Performance Manager Team Lead at GP Strategies Corporation, leading a team to support over 200 dealerships. Tim has a background in eCommerce marketing as an eCommerce Marketing Specialist at The Straits Lighting Company and further honed analytical skills as an Account Coordinator at Microsoft. Early career roles include optimizing advertising accounts at GENPACT and coaching young athletes at Kingdom Sports Complex. Tim holds a Bachelor of Business Administration in Sales & Business Marketing from Western Michigan University.