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Paulo da Silva is an accomplished executive with extensive experience in leadership roles across various industries. Currently serving as Vice President and General Manager of Ecommerce at Cox Automotive Inc. since July 2021, Paulo oversees the first fully automated and scalable B2B2C ecommerce platform in the auto industry. Prior to this, Paulo held several senior positions at Whirlpool Corporation, including Vice President and General Manager for Direct to Consumer, where Paulo drove significant growth in Whirlpool's Direct to Consumer business. With a strong background in product development, category management, and financial planning, Paulo successfully turned around Whirlpool’s US Laundry business and played a key role in the acquisition of Indesit Company, enhancing Whirlpool's market position in Europe. Additionally, experience includes leadership roles in product and marketing at Cyrela Brazil Realty, consulting at The Boston Consulting Group, and strategy consulting at Accenture. Paulo holds an MBA in Marketing from The Wharton School and a Bachelor's Degree in Electrical Engineering from USP - Universidade de São Paulo.