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Ayesha Latto

Product Director at Cox Automotive Europe

Ayesha Latto has a diverse work experience spanning multiple industries and roles. Ayesha currently holds the position of Product Director at Cox Automotive Europe, where they have been since 2022. Prior to this, they served as Head of Product - Wholesale at the same company from 2022 to 2023.

Before joining Cox Automotive Europe, Ayesha spent a significant portion of their career at Tesco, starting in 2009. At Tesco, they held various leadership roles, including Head of Product - Colleague Self Service, Snr Marketing Manager - Loyalty, Commercial Manager, International Online Strategy Manager, and Business Change & Transformation Manager. These roles allowed their to contribute to different projects and initiatives, such as delivering a People Transformation program, creating marketing strategies, assessing overseas market opportunities, and launching improved global non-food platforms.

In 2017, Ayesha founded their own company called Ground Ltd, where they focused on producing healthy and organic food products. One notable product that they launched was the Ground Porridge Powder, which received positive reception.

Ayesha also briefly worked as a Multichannel Strategy Manager at Tesco PLC from 2013 to 2014, where they developed and implemented a multichannel awareness program.

Earlier in their career, Ayesha gained experience in HR management, working as an HR Manager at Search Consultancy from 2007 to 2009. Ayesha managed a large staff count and operated on-site at two client locations, namely Tesco and SITEL. Prior to this, they worked as an HR Assistant at Search Consultancy Ltd for a brief period.

Overall, Ayesha Latto has a well-rounded work experience, showcasing their expertise in product management, marketing, strategy, business transformation, and HR management.

Ayesha Latto obtained a Diploma in Human Resource Management from Dundee College - CIPD from 2009 to 2011. Ayesha also obtained a BA (Hons) degree in Marketing & Retail Management from Abertay University. Additionally, they hold a certification from CIPD, although the specific month and year of obtaining the certification are not mentioned.

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