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Mártin Pasini possesses extensive experience in digital product management and customer success within the agricultural sector. Currently serving as Head of Digital Products at COWMED since April 2014, Mártin has also held roles as Product Owner, Product Manager, and Director of Customer Success, focusing on training strategies and client relationship management. Previously, as Digital Product Advisor at INSTABOV from September 2022 to May 2024, Mártin was instrumental in establishing a new development team and implementing an agile framework. Educational qualifications include an MBA in Technology for Business with a focus on AI, Data Science, and Big Data from Pontifícia Universidade Católica do Rio Grande do Sul, and a Master's in Production Engineering from Universidade Federal de Santa Maria, complemented by ongoing studies in Marketing and Human Resource Management.