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Rachelanne Yuza

B2b Marketplace Commercial Lead at Covetrus

Rachelanne Yuza has extensive experience in B2B marketing and demand generation. Rachelanne has held roles such as B2B Marketplace Commercial Lead and Demand Generation Manager at Covetrus, where they built a full-funnel inbound demand and lead generation engine to support various solutions. Rachelanne provided leadership and mentorship to colleagues and managed cross-functional teams and agency staff. Rachelanne also managed multi-channel campaigns across various inbound channels and analyzed campaign effectiveness. Prior to Covetrus, Rachelanne worked as a B2B Marketing Specialist at Henry Schein Veterinary Solutions (now Covetrus) and ImproMed, LLC. Rachelanne also served as a Marketing Coordinator Interim and Marketing and Human Resources Assistant at Riesterer & Schnell John Deere. Rachelanne's early career includes experience as a pharmacy technician at Kmart and a registration/financial aid workstudy at Riverland Community College.

Rachelanne Yuza completed their Bachelor's degree in Marketing/Marketing Management from Western Governors University in 2020. Prior to that, they obtained an Associate of Arts (AA) degree from Riverland Community College. In addition to their formal education, Rachelanne has also obtained various certifications such as HubSpot Marketing Software Certified, Pragmatic Marketing Certified - Level II (PMC-II), and certifications from Google and LinkedIn in areas such as managing teams, building resilience, and developing emotional intelligence.

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