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Bruk Herbst is a seasoned commercial executive with extensive experience in sales, marketing, and customer service across various organizations. Currently serving as Commercial Executive at CUBEX LLC since December 2021, Bruk previously held the role of Chief Commercial Officer at Zomedica from January 2017 to December 2021, overseeing the execution of the commercial strategy and product launches. Prior to Zomedica, Bruk held senior leadership positions at Voyce (i4C Innovations Inc.) as Senior Vice President of Sales & Marketing and at IDEXX as VP of Sales & Marketing. Additionally, Bruk has experience as a Senior Commercial Executive at CSL, focusing on corporate sales programs and personnel development. Bruk Herbst earned an Executive MBA from the University of Pennsylvania and studied at the University of Arizona.