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Joe Osborne is a seasoned content creator and strategist with extensive experience in the media and sports betting industries. Currently serving as Senior Content Creator & Strategist at Covers since July 2023, Joe is responsible for content creation across multiple channels and guiding the company's content strategy. Previously, Joe worked as a Sports Betting Analyst at VegasInsider, where Joe hosted a daily sports betting program on YouTube and contributed to media strategy. Joe's career includes roles as Editorial Manager & Content Creator at Resulta, overseeing editorial and video content, and as Marketing & Communications Coordinator at HGS Canada Inc., where Joe managed communications and media buying efforts. Early career experiences include positions as Communications Coordinator at various organizations, including the Office of The Employer Advisor in Nova Scotia and Canadian Manufacturers & Exporters. Joe holds a degree in Public Relations from Nova Scotia Community College.