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Sami Helin serves as the VP Sales EMEA at Coveo since September 2020, where responsibilities include driving value through applied AI solutions for innovative enterprises in sectors such as eCommerce and service/support. Prior roles at Coveo include Interim Managing Director EMEA, Global Account Director, and European Account Executive, focusing on revenue growth and enhanced digital experiences through AI and machine learning. Previous experience includes positions at ServiceNow as an Account Director, SAP in various roles including Account Director for Consumer Products, and at Microsoft as a Partner Account Manager. Education includes a BSc and MSc in International Business from Helsingin kauppakorkeakoulu.