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Sarah Whitfield serves as the Chief Marketing Officer at Covatic since April 2023, where a strategic, ROI-focused marketing approach is implemented to enhance sales and develop scalable go-to-market campaigns for partners. Previously, Sarah worked at Pearson from December 2019 to November 2022 as the Vice President of Global Marketing for English Language Learning, leading brand development and digital transformation initiatives. Additional roles include CMO at Buzzoole, VP Marketing at Outbrain, and VP Marketing for AOL and The Huffington Post in Europe. With extensive experience across various marketing functions and leadership positions, Sarah is recognized for creating innovative strategies that drive brand awareness and revenue growth. Educational qualifications include an MBA in Marketing and a Bachelor of Arts in Psychology from the University of Leeds, complemented by a Marketing Week Mini MBA.