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Nick Pinks has a varied work experience in the technology and media sectors. Nick started working as an Application Engineer at Avid Technology in September 2005 and stayed there for a year. In 2007, they founded Sixth Stage Limited and served as the Managing Director until December 2021. During this time, they also worked at the BBC as a Technology Transfer Manager from September 2008 to February 2015. In February 2015, they joined Imagine Communications as a Solutions Specialist and worked there until January 2017. Currently, they are the CEO of Covatic, a company that focuses on revolutionizing the audience experience through user-centric personalization solutions presented on mobile devices.

Nick Pinks attended Oxford Brookes University from 2003 to 2007, where they pursued a degree in Media Technology with a specialization in Electronic Engineering.