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José María Garrido Ballesteros is an experienced professional in the tourism and brand management sectors. Currently serving as Brand Alimentación Animal at COVAP since February 2019, José María has previously held the position of Técnico de Turismo at Ayuntamiento de Pozoblanco from 2010 to February 2019, where responsibilities included managing the Municipal Tourism Office and organizing visits. Additional experience includes a short-term role as Técnico de Turismo during an internship at CIET LOS PEDROCHES in early 2018 and an internship at VIAJES CAJASUR S.A. in 2009. José María holds a Máster de Gestión de Eventos y Comunicación Corporativa with a specialization in Marketing from Universidad de Granada and a Diplomatura en Turismo from Universidad de Córdoba, alongside a Certificado de Profesionalidad in Promoción Turística Local e Información a Visitante from Centro de Estudios FORMACIÓN YUN CASTRO.