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Peter Herrera has worked in various human resources and marketing roles since 1995. Peter began their career as a Fitness Center Manager at Advocate Health Care, followed by a role as Regional Marketing Manager - Fitness Centers at Northwest Community Healthcare from 2003-2006. In 2006, they moved to Ultimate Exposure as a District Manager and then to The Bureaus, Inc. as Head of Human Resources. From 2010-present, they have been Head of People and Culture at CouponCabin.com, and also held the role of Head Of Human Resources at Rockit Ranch Productions from 2010-present.

Peter Herrera attended Roosevelt University from 1999 to 2003, where they studied Business Management - Human Resources. Prior to that, they attended Northern Illinois University from 1998 to 1999. Additionally, they hold certifications as a Notary Public from the Illinois Secretary of State, a B.A.S.S.E.T. Instructor from the Illinois Liquor Commission, a Human Resource Generalist Certificate from the Society for Human Resource Management, and a Professional in Human Resources (PHR®) from the Human Resources Certification Institute.