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Brian Lard serves as the Director of Enterprise Strategy and Operational Excellence at COUNTRY Financial® since August 2019, overseeing strategic planning, competitive intelligence, and operational effectiveness teams to enhance integrated business planning and address enterprise-wide challenges. Prior to this role, Brian Lard held various positions at COUNTRY Financial, including Manager of Marketing Metrics and Analytics, where Brian Lard improved marketing performance through advanced analytics, and Black Belt in Lean Six Sigma, leading projects aimed at enhancing business results and the customer experience. Brian Lard's extensive experience also includes roles at ChoicePoint Precision Marketing, iBelieve.com, and Metromail. Brian Lard holds an MBA in Marketing from Gies College of Business at the University of Illinois Urbana-Champaign and a Bachelor of Arts in Business Administration and Management from Eureka College.