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Matt serves as Chief Financial Officer of CounterCraft. In his role, Matt is responsible for financial, tax, treasury and control matters as well as M&A and financing activities.

Matt joined CounterCraft in 2022, and most recently served as CFO of a global high-growth venture capital backed entity based in Madrid, Spain. During his tenure, the organization expanded its international footprint significantly and almost tripled its revenues, shifting from loss making to a profitable business. He additionally managed the successful raising of finance as well as a number of transaction processes. Matt has significant M&A experience as a Director in the Transactions team at PwC, leading numerous transaction projects in Spain, the UK and LATAM.

Matt is a firm believer that people are the secret to the success of any project or business and promotes the building of strong teams, lasting relationships and developing talent within the business. After spending over 20 years in finance, Matt knows that what truly delivers value is harnessing accounting and operational data to create insightful analysis to understand, measure and drive the business and to enable informed decisions ahead of time.