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Sam Southey is an accomplished professional with extensive experience in brand equity and creative leadership within the beauty and retail sectors. Currently serving as the Senior Vice President of Brand Equity & Creative at Coty since January 2017, Sam has significantly enhanced creativity across Coty's beauty brands. Prior to this role, Sam held notable positions at Grey Group as Managing Partner, overseeing 360 Global Communication for P&G Prestige Brands, and at Havas as Global Brand Director for Reckitt Benckiser. Experience also includes a non-executive director role at Clear Returns Limited, focusing on retail profitability, and a Board Director position at J. Walter Thompson Worldwide. Sam began a career in the fashion industry at the age of 16, initially working with designers at London Fashion Week and later transitioning to the business aspect. Educationally, Sam holds a BA in Economics from the University of Exeter.