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Annelise Rochat is an accomplished marketing professional with extensive experience in brand management and trade marketing within the beauty and luxury sectors. Currently serving as Directeur marque at Coty since October 2016, Annelise oversees brand strategies for GUCCIBEAUTY, KYLIECOSMETICS, and BURBERRYBEAUTY. Prior to Coty, Annelise was with Procter & Gamble from September 2011 to September 2016, where responsibilities included managing trade marketing for Gucci Fragrances in the Middle East and executing permanent merchandising strategies. Annelise's career began with roles at LunaJets S.A., Louis Vuitton, Nespresso, and The Caledonian Hilton, complemented by academic achievements that include a data analysis course at The London School of Economics and a Bachelor of Science in Hospitality Management from EHL.