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Aneta Struk is a seasoned marketing professional with extensive experience in leading strategic marketing initiatives across various industries. Currently serving as Marketing Director and Head of Make-up for East Europe at Coty since 2018, Aneta has previously held significant positions including Head of Premium Brands at HEINEKEN and Strategic Marketing Consultant at Exertus Szkolenia. Aneta's expertise also includes a tenure as Marketing Director for the Lipton Ice Tea brand across Eastern and Southeastern Europe at Pepsi Lipton, along with a notable role as Marketing Director at Frito Lay, managing a diverse portfolio of brands. Aneta's academic credentials include postgraduate studies in Digital Marketing from Kozminski University and a Master’s Degree in Business/Managerial Economics from Uniwersytet Marii Curie-Skłodowskiej w Lublinie, complemented by coursework at Northwestern University's Kellogg School of Management.