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Christoph Siebold is an experienced analytics and data management professional with a focus on business intelligence and reporting solutions. Currently serving as Group Analytics Manager and Analytics Lead at Costa since January 2020, Christoph has successfully consolidated multiple analytics solutions, regained user trust, promoted self-service analytics, and implemented agile workflows. Previously, Christoph held roles such as Data Warehousing Lead at MMG Limited, where significant optimizations were achieved in data warehouse efficiency, and BI Architect at Carlton & United Breweries, contributing to the development of a global BI strategy. Christoph's career began at SAP, where extensive experience was gained through various consulting roles, including senior consultant responsibilities related to SAP HANA and BW on HANA technologies. Christoph holds a Bachelor of Arts in Business Administration and a Diploma in Business Informatics from DHBW Mannheim.