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Wyatt Yates has held various roles in the social media and content industry since 2010. Wyatt began as a Content Creator for YouTube + WJY Media in 2010 and then went on to become a Videographer, Photographer, and Editor for Globe Runner in 2017. In 2018, they took on the role of Customer Service Specialist (Outfitter) for YETI, followed by Project Coordinator for GLG (Gerson Lehrman Group) in 2019. In 2020, they worked as a Corporate Account Manager for YETI and Sales for HelloFresh, where they engaged with customers through face-to-face interactions and promoted sister brands. In 2021, they became a Digital Content Manager for MilkRun and then in 2022, they took on roles as Social Media Manager for both Get Beyond and Mark Cuban Cost Plus Drug Company, PBC, as well as Social Media Designer for SKIP Collective.

Wyatt Yates attended Bishop Lynch College Prepatory from 2009 to 2013 and earned a High School Diploma. Wyatt then attended the University of Arkansas from 2013 to 2015 and studied Business Marketing & Video Journalism.