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Martina Rodari is a Data Analyst currently employed at cosnova GmbH since July 2023, with previous experience as a Senior Data Analyst at Starcom Germany from July 2019 to July 2023. In this role, Martina specialized in automating reporting processes using VBA macros, optimizing display and video campaigns, and independently analyzing cross-channel campaigns through reporting and dashboarding. Additionally, responsibilities included maintaining the Data Management Platform, overseeing data collection, audience segmentation, and implementing tracking strategies for e-commerce activities. Martina began their career as a Junior Data Analyst at Starcom Germany, providing analyses and ensuring correct setups for campaigns. Prior to this professional experience, Martina completed a traineeship focused on master thesis work at the Physics Institute of Karl-Franzens-Universität Graz. Educational credentials include a Master’s degree in Astrophysics from Università degli Studi di Milano-Bicocca and a Bachelor’s degree in Physics from the same institution, complemented by a Master’s degree in Astrophysics from Université Côte d'Azur and a diploma from a Foreign Languages High School.