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Aurelien Ricci is the founder of DWS Engraving, a company that focuses on providing phygital solutions for luxury products personalization to enhance client experience. Aurelien has a diverse background, with experience as an R&D Manager in Amplitude Laser, Co-founder/General Manager in SourceLAB, and as a PhD student in Laboratoire d'Optique Appliqu¨¦e. Aurelien also had roles as an R&D Engineer in Thales and currently serves as a Membre du Conseil d'Administration in Cosmetic Valley. Aurelien holds a Master's degree in Laser and Optical Engineering from Imperial College London, an Executive Program Certification in Business, Management, Marketing, and Related Support Services from HEC Paris, and an Engineer's degree in Physics from ?cole Polytechnique.