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Erika Murillo is an experienced revenue management professional with a strong background in data-driven initiatives and analytical strategy within the media industry. Currently serving as Manager of Revenue Management, Strategy at Corus Entertainment since April 2016, Erika leads efforts related to Digital Sales KPIs, TV sales, ad revenue planning, and budget forecasting, while also enhancing systems integration with platforms like Google and Salesforce. Previously held roles include Senior Revenue Analyst and Revenue Analyst at Corus Entertainment and Shaw Media, respectively, where Erika focused on comprehensive revenue performance analysis and credit management. Erika's academic background includes an Agile Project Management certification from the University of Toronto and a BA in Industrial Engineering from the National University.