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Bill Fitch is a seasoned professional in the media and advertising industry, currently serving as a Senior Research Analyst at Corus Entertainment since November 2015 and as Principal at Fitch Consulting since June 2015. With extensive expertise in providing consultation on marketing and advertising, Bill specializes in both traditional and digital media, offering a range of services including project management, strategic counsel, and research. Previous experience includes roles as Media Director at Karo Group, Inc. and GM Media Director at DSA Baron Communications, along with leadership positions at Genesis Media and BBDO Vancouver. Bill's educational background includes studies at British Columbia Institute of Technology and Capilano University.