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David Reti is currently the Global Head of Brand & Content at COROS Wearables since November 2021. Prior to this, David worked as an Independent Consultant under their own freelance business from August 2017 to November 2021. David has gained extensive experience as the Director of Brand Communications at Nike from April 2003 to August 2017, where David led world-class brand marketing and received numerous awards. Before Nike, David worked as a Strategic Planner at BBH London. David holds a Bachelor of Arts degree in Creative Advertising Design from Bournemouth University. David is known for dropping knowledge and crushing problems in their field.