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Maija Hovila is a Chief Data & AI Strategist at Futurice, where Maija engages in advisory, project, and program work focusing on data, AI, and analytics transformation. With a background in global analytics and digital insights lead at Unilever, and experience as a Business Analytics Consultant at Capgemini Consulting, Maija is known for their expertise in creating value from data, AI, and analytics. Maija holds a MBA in Marketing and Strategy from Cambridge Judge Business School and a Master of Science in Applied Mathematics, Strategy, and International Business from Helsinki University of Technology.