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As CoreMedia’s Chief Marketing Officer, Barbara is responsible for global marketing strategy, corporate communications, brand, content, digital, and product marketing.

Barbara is a renowned expert in brand management and digital marketing technologies and has nearly 20 years of experience in the industry.

Most recently, she served as VP Marketing & Sales Development EMEA at Yext, the largest AI company for digital search. For the listed US company, she was responsible for brand and product marketing as well as presales activities in the EMEA region. There, she was part of the German management team from the beginning and played a key role in establishing the Berlin branch.

Prior to that, Barbara held many senior marketing and management positions, including at Beiersdorf, Bahlsen and Axel Springer's affiliate network Awin (formerly Zanox).

Barbara is originally from Vienna, studied in Sweden and is living in Berlin since 2010.