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Raphael Arcanjo Bueno is an experienced manager in CRM and digital marketing, currently serving as a Manager at CoreBiz since August 2021, where strategic leadership is provided in CRM projects focused on conversion optimization and customer journeys. Previous roles include Head of CRM at Vitrio, where customized projects and sales funnel strategies were developed, and CRM Specialist positions at CVC CORP and Vitrio, emphasizing omnichannel strategies and customer lifecycle optimization. Earlier career stages included account management and marketing analytics at Enext Consultoria and (evino), cultivating expertise in digital marketing campaigns and A/B testing. Raphael holds an Executive MBA in Strategic Business Management from FIAP and degrees in Marketing and Advertising from prestigious Brazilian institutions.