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Nikki Friedman is an experienced professional in business development and brand management, currently serving as a Business Development Manager at The Core Group since 2007. Prior to this role, Nikki held the position of Brand Manager for 3rd Party Accessories and worked as a Key Account Manager at Nike South Africa from 2004 to 2007. Nikki's educational background includes a Bachelor of Commerce degree in Marketing Management from Wits, a Post Graduate Diploma in Management from Wits Business School, and a BCom Marketing Honours degree from UNISA.