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Hanna (Yi-Han) Chen has a diverse work experience in various roles and industries. Hanna (Yi-Han) started their career at The News Lens ¹ ® ÔuÕ“¾W as a Business Development and Sales professional, where they analyzed website traffic data to identify business opportunities and authored digital advertorials for clients, achieving record-breaking traffic results.

After their time at The News Lens, Hanna joined Bulgari as an External Relations specialist. Hanna (Yi-Han) organized press and pop-up store events, effectively enhancing the brand's reputation. Additionally, they analyzed department activities and competitior PR efforts to assess brand exposure and implementation effectiveness.

Currently, Hanna works at Coptis, where they hold two positions. As a Technical Sales Engineer, they manage the full sales lifecycle, including prospecting, pitching to c-level executives, negotiating deals, and handling contracts. Hanna (Yi-Han) also oversees software implementation projects and maintains customer relationships.

In their role as Business Development Manager, APAC at Coptis, Hanna has made significant contributions. Hanna (Yi-Han) developed market-entry strategies, managed the APAC sales team and business partners, and successfully drove sales pipeline. Moreover, they established and led a Customer Success team, which improved customer satisfaction and reduced churn rate. Hanna conducted user research and market analysis to identify pain points, collaborating closely with the development team to optimize user experience.

Overall, Hanna (Yi-Han) Chen is a talented and experienced professional in business development, sales, and relationship management, with a proven track record of driving results and enhancing brand reputation.

Hanna (Yi-Han) Chen's education history is as follows:

- From 2017 to 2018, Hanna attended Queen Mary University of London, where they pursued a Master of Science (MS) degree in Marketing.

- Prior to that, from 2013 to 2017, they studied at Fu Jen Catholic University, obtaining a Bachelor of Science (B.S.) degree in Textile and Clothing - Fashion Marketing.

- In 2015, Hanna participated in an Exchange Student Program at the University of Bor?s, focusing on Textile Sciences and Engineering.

- In the same year, they also completed a Short Course in Luxury Brand Management and Product Design at the London College of Fashion, University of the Arts London.

- In 2014, Hanna took part in a Summer School Program at Peking University, specializing in Leadership and Strategy.

- Their earlier education includes attending National Hsinchu Girls' Senior High School from 2010 to 2013 for General Studies.

Additionally, Hanna has obtained several certifications, including:

- Google: Foundations of User Experience (UX) Design from Coursera, obtained in August 2021.

- Grow with Google Taiwan from Google, obtained in September 2020.

- Google Analytics Individual Qualification from Google, obtained in June 2020.

- Google Ads Search Certification from Google, obtained in May 2020.

- Google Ads Video Certification from Google, obtained in May 2020.

- IBM: Data Science Methodology from Coursera, obtained in December 2019.

- University of Pennsylvania: Customer Analytics from Coursera, obtained in December 2019.

- University of Pennsylvania: Operations Analytics from Coursera, obtained in December 2019.

- IBM: Open Source Tools for Data Science from Coursera, obtained in November 2019.