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Diego Adolfo Chávez Terrazas is a seasoned marketing and research professional with extensive experience in various leadership roles. Currently serving as the National Head of Market Research at Coppel since June 2024, Diego also contributes as a mentor in the WIRe Mentorship Program, fostering the next generation of women researchers and executives. Previous positions include Mexico Country Lead & Insights Director at EyeSee, Brand Health & Price Perception Manager at Walmart, and several roles at Turner Broadcasting System, Inc., including Ad Sales Data & Insights Manager. Diego has academic experience as a visiting professor at IESA, teaching marketing research and consumer insights. Diego holds a Master's degree in Marketing from IESA and a Bachelor's degree in Economics from Universidad Central de Venezuela.