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Lina Jelbring has over 20 years of work experience, with a focus on marketing and communications roles. Lina most recently served as the Head of Marketing at Copiax AB, a leading security systems wholesaler in Sweden. Prior to that, they worked as the Head of Marketing Communications & E-commerce at Fredells Byggvaruhus, the largest building supply company in Stockholm. Lina also has experience as the Head of Marketing at Widespace, a technology company specializing in mobile advertising. Earlier in their career, they held various marketing and management positions at Nokia Sweden, Wunderman, NMW Nerell More Wunderman, More Buisness Media, Gula Tidningen, Beenz, and Gula Interactive. Overall, Lina has a diverse background in marketing across multiple industries.

Lina Jelbring studied at Karlstad University from 1997 to 2000, earning a BS degree in Media, Multimediadesign, and IT. In 1999, they had a brief stint at the University of Worcester studying Media. Lina also attended Sacred Heart University in 1996, focusing on Design.