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Efrat Heyde Olsen is an experienced business development professional currently serving as the Senior Business Development Manager for Passenger Journey Development at Copenhagen Airports A/S since November 2021, focusing on enhancing passenger experiences from home to airplane. Prior roles include Senior Business Development Manager at the same organization, where responsibilities involved digital business development and service improvement in airport operations. Efrat also held positions as a Business Developer at Jyske Bank, an IT Consultant at Capgemini Danmark, and a Jr. Product Manager at Sign In Workspace. Efrat holds a Master of Arts in Human Centered Informatics from Aalborg University and is pursuing additional studies in Developing Digital Business at Copenhagen Business School, alongside a Bachelor's degree in e-Concept Development from KEA - Københavns Erhvervsakademi.