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Lisa Berberich is a Senior Strategist at C3 Creative Code and Content since August 2021, bringing extensive experience in digital campaigns and strategic communication. Previously, Lisa held various roles at UDG United Digital Group from April 2016 to July 2021, including Creative Concepter and Junior Creative Concepter. Key contributions include developing UX Writing Standards for the Porsche Design Ops Team and managing digital campaigns for Porsche, encompassing project support from ideation to execution, content production, and customer presentations. Lisa holds a Master of Arts in Communication & Brand Management and a Bachelor of Science in Betriebswirtschaft with a focus on Marketingcommunication & Advertising, both from Pforzheim University.