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Anastasia Kalimanova has a range of experience in growth marketing, performance marketing, project management, and retail brand marketing. Anastasia started their career as a trainee in project management and performance marketing at C3 Creative Code and Content in 2017. From there, they progressed to become a performance marketing consultant and later a senior growth marketing specialist at the same company. In 2021, they joined GerneOhne as the head of performance marketing, where they were responsible for website setup, e-mail marketing, social channels setup, paid media, and content planning. Anastasia also had a brief stint as a performance marketing consultant at Juwels & Co in 2022. In terms of retail brand marketing, Anastasia worked at Nike, where they served as a retail brand executive and also completed an internship in retail brand marketing. Overall, their experience demonstrates a strong background in marketing, project management, and retail branding.

Anastasia Kalimanova holds a Master of Science (MSc) degree in Consumer Affairs from the Technical University of Munich, which they completed from 2014 to 2016. In 2015, they also pursued studies in Customer Service Management and Tourism at Alma Mater Studiorum – Università di Bologna. Prior to that, they obtained a Bachelor of Science (BS) degree in Economics and Applied Socioeconomics from the Higher School of Economics, where they studied from 2010 to 2014. Anastasia also spent a year at Erasmus University Rotterdam in 2012-2013, specializing in Economics. Anastasia'seducation began at Lyceum 1535, where they studied Economics and Social Sciences from 2005 to 2010. Alongside their academic qualifications, Anastasia has obtained additional certifications, including Python Basics from Coursera in 2020, Advanced SEO from 121WATT GmbH in 2018, and a Google Digital Workshop Certificate in Qualifikation Online-Marketing-Grundlagen from Google in 2017.