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Björn Larsson has a diverse background in various roles and industries. Björn served as the CMO EVP at Coop Sverige from 2015. Prior to that, they held the position of CMO at Swedbank from 2010 to 2015. Before their time in the banking sector, they were Chairman CEO at Lowe Brindfors from 1994 to 2009. Björn also worked as a Direktör at Bonnier AB from 1999 to 2002 and as an SEM at McKinsey & Company from 1990 to 1994.

Björn Larsson completed their PhD studies in Business Administration, focusing on Organizational Leadership, at the Yale School of Management from 1985 to 1986. Prior to that, they obtained their PhD in Business Administration from the Stockholm School of Economics, completing their degree between 1978 and 1982.