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Michel Bannier is a seasoned marketing professional and entrepreneur with extensive experience in various sectors. Currently serving as Co-Founder at AGORA MARKET since August 2024, Bannier is also a Project Leader for Social Media and Online Campaigning at Coop, responsible for executing diverse promotional campaigns. As Co-Founder of PEÓN Clothing, a streetwear brand, Michel has developed a committed community and an international communication strategy. Previous roles include Marketing Manager at VITO Schweiz AG, where strategic marketing initiatives were directed, and Managing Director for two VITO locations. Notable entrepreneurial experience includes ownership of Heimat Basel with successful rebranding and event management. Bannier possesses a diploma in Marketing Management and a recent CAS in Digital Branding from the University of Applied Sciences and Arts Northwestern Switzerland.