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Peter Boris Kreilgaard is an accomplished marketing and eCommerce leader with extensive experience in driving business growth and brand positioning. Currently serving as the Kommerciel Direktør (CCO)/eCommerce Direktør at Coop.dk since January 2015, Peter has full P&L responsibility and leads sales initiatives. Previously, Peter held the position of Chief Marketing Officer, focusing on customer acquisition, retention, and innovative marketing strategies. In addition to roles at leading organizations such as TOYS"R"US and Statoil A/S, Peter has contributed as a jury member for prestigious awards including "Årets Rambuk," Danish Digital Award, and "E-handelsprisen." Peter's educational background includes advanced studies in strategy and marketing from renowned institutions such as MIT, INSEAD, and Yale.