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Frederik van de Vuurst is an experienced marketing professional with a strong focus on online marketing strategies, web analytics, and growth management. Currently serving as a Growth Manager at CoolSafety since October 2021, Frederik has extensive experience as an Online Marketeer at OptimizeThis since September 2013, where expertise includes guiding startups in their online marketing strategy and advising larger companies on analytics setup. Previous roles include Online Marketing Expert at Rockstart, Mentor for Online Marketing at UtrechtInc and the Amsterdam Municipality's Startup Program, and a Sr. Webanalist at Wolters Kluwer, where Frederik contributed to transitioning the company towards an 'online first' approach. Frederik's academic background includes a Master's in Informatierecht from the University of Amsterdam and a Bachelor's in Law with a Minor in Business Administration from Leiden University.