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Michael Baruch has a diverse work experience spanning several industries. Michael is currently the Co-Founder and President of Cookin Inc., a homemade food delivery marketplace. Prior to this, they worked at Giftcraft as the Senior VP of Sales and Marketing, where they led the successful exit of the business to Private Equity and developed the direct-to-consumer strategy for Amazon.com. Michael also served as the VP of Business Development at Giftcraft. In addition, Michael has experience as the Executive Director at Simply You, a direct sales company specializing in fashion-forward jewelry, and as the President of American Family Safety, where they focused on providing disaster preparedness products. Earlier in their career, they held the position of Director of Partner Marketing and Business Development at Points, a technology company specializing in loyalty commerce platforms.

Michael Baruch attended Western University from 1997 to 2000, where they earned a Bachelor of Arts degree in Philosophy.